Web Stats for Hometown Newsmaker is here!
Monday, February 28, 2011 at 04:00AM When readMedia launched Hometown Newsmaker a few years ago, it made it easy for colleges and universities to do "mass-customization" of stories about student success. News is much more meaningful when it's about people the audience knows, which is why hometown news is a powerful way for colleges to generate positive stories about their institution and what students are achieving. Community newspapers love getting and publishing hometown news.
When we introduced social media integration to Hometown Newsmaker, we found that these kinds of stories resonate online, too. Proud parents and students are happy to share their personalized stories of their accolades on Facebook and Twitter.
Now, we've launched our biggest enhancement to date for Hometown Newsmaker: Web Stats. This feature will allow our clients to demonstrate the success of their hometown news programs. From showcasing the geographic reach of where news is distributed to discovering how often individual stories are shared on social networks like Facebook, Web Stats makes it easy to see how effective sending lots of hometown news can be.
Videos: The details on Web Stats
This video explains the Web Stats home dashboard and the media distribution heat map:
In this video, learn about how Web Stats shows you where people are finding your stories online and how often they're sharing them with their social networks:
Finally, we've also enhanced the Delivery Report for each hometowner that you send. Watch this video to see how you can track the success of each group hometowner sent:
You can also read our special brief about Web Stats and Hometown Newsmaker here.
We've seen colleges be incredibly creative with the types of hometown news stories they send: everything from performing arts to student research presentations to athletics to study abroad and internship participation. Now, Web Stats will allow these institutions to track their success and showcase just how impactful sending personalized stories can be at reaching traditional and social media.
