Writing for Robots
Wednesday, May 14, 2008 at 04:36PM 
Thousands of press releases are found online every day as a result of people using search engines. But how do the search engines find the releases in the first place? Search engines use automated programs or "spiders" to search websites like readMedia's Breaking News page. These spiders examine the words and phrases found in online releases and rank each page using criteria such as how often a word is used and where it is found on the page. As you write releases, there are a few things you should keep in mind to make them more appealing to human and machine readers:
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Use proper names and carefully chosen keywords in your headline.
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Make sure the first three paragraphs of your release contain essential keyword rich content.
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Place your keywords well. Use them at the beginnings of sentences, and the ends of paragraphs.
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Use your most important keywords at the top of your release, but
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Don't overuse your keywords. Your release will be kicked out altogether if it smells of spam.
For more information on Keywords, readMedia recommends these articles:
http://www.talentzoo.com/website/columns/ColumnContent.aspx?Id=2074
http://www.talentzoo.com/website/columns/ColumnContent.aspx?Id=2106
