Follow Through

When you issue a press release that you'd like to see the media pick up, you'll want to contact the reporters/editors who your release went to. A follow-up call can help a press release turn into a full news story. When you call, indicate that you're calling to answer their questions about your release. If you simply ask a reporter/editor if they received your release, you may sound like a telemarketer and turn the reporter off immediately. Always be enthusiastic about your story! Your interest in the subject matter of your release can spark their interest, and enthusiasm can spread like wildfire.