Be A Keyword Master:

To understand the importance of keywords in a press release, keep in mind that in addition to going to the media, press releases issued via readMedia are read by Google and other search engines. As a result, people can find your releases online through keyword searches.

To maximize your visibility in the search engines, be conscious of incorporating words and/or phrases that people are likely to search for into your releases. Not sure what people are searching on? For help, visit: http://www.seochat.com/seo-tools/keyword-suggestions-google/.

The potential payoff when people find you online through your releases is worth the extra effort involved in composing them with the search engines in mind. Make your keywords work for you!