Let Your News Sell You...

Not the other way around. When you sit down to write a release, remember that you're writing a press release, not an advertisement. Facts that are backed up in your story will spread the word about your business more effectively than adjectives. Your readers are tuning in to get the news - not the commercials - so avoid language that will remind them of ads. Don't try to be a salesman... a good press release sent to the right people will sell itself!