Your Audience is Listening

Create press releases that appeal to people outside of the media. Your releases aren't only a sales pitch to news media, selling your story. Having news media pick up your story is still your primary goal, but nowadays your releases can be read by anyone with an internet connection. Keep in mind that your target audience can read your release directly online. As you compose your release, you'll want to try to connect with all of your potential readers. Connecting with your audience will build your press release's credibility.