Newsworthy is readMedia's blog for PR professionals that helps you make the most of media relations efforts and enhance public relations strategies for the digital and social media age. We share success stories from readMedia's clients and our observations from decades of working with talented PR professionals and members of the media.
Newsworthy’s editors, Dave Casali and Amy Mengel, combine fresh ideas and insightful posts with helpful resources to help news makers get noticed in today’s PR world.
Dave created "From the Tip Vault," the predecessor of the Newsworthy blog in 2007 to help press release writers identify, create and distribute newsworthy content. He is a graduate of St. John Fisher College with more than 10 years experience in public relations and journalism.
Amy is passionate about PR and social media and worked in corporate communications for seven years before joining readMedia in January 2010. She heads marketing and social media efforts for the company and works with clients to help them be more effective at reaching local media and online audiences. She's a fiercely loyal Georgia Bulldog.
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